1 Key Takeaways

2 Frequency of Reading Online Reviews

*How often do you read online reviews before making a purchase? (N = 4,744)*
Response	Percent
Never	5%
Sometimes	37%
Often	35%
Always	23%

2.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	5%	3%	5%	6%
Sometimes	29%	29%	46%	45%
Often	36%	37%	33%	34%
Always	30%	30%	16%	15%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	7%	4%	2%	5%
Sometimes	46%	36%	29%	26%
Often	29%	36%	41%	42%
Always	18%	24%	29%	27%

Gender


Response	Male	Female
Never	5%	4%
Sometimes	37%	36%
Often	36%	34%
Always	21%	25%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	7%	5%	2%
Sometimes	43%	40%	27%
Often	29%	36%	41%
Always	21%	19%	29%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	5%	8%	3%
Sometimes	33%	39%	39%
Often	35%	32%	38%
Always	27%	21%	20%

3 Frequency of Writing Product Reviews

*How often do you write product reviews after making a purchase? (N = 4,744)*
Response	Percent
Never	19%
Sometimes	51%
Often	20%
Always	11%

3.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	19%	13%	22%	23%
Sometimes	43%	43%	58%	61%
Often	22%	26%	16%	14%
Always	15%	18%	4%	3%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	22%	20%	13%	14%
Sometimes	55%	53%	44%	40%
Often	16%	19%	27%	28%
Always	7%	9%	16%	18%

Gender


Response	Male	Female
Never	20%	17%
Sometimes	47%	54%
Often	22%	19%
Always	11%	10%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	24%	18%	14%
Sometimes	52%	57%	44%
Often	16%	19%	25%
Always	8%	6%	17%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	17%	24%	18%
Sometimes	48%	51%	54%
Often	21%	19%	20%
Always	14%	6%	8%

4 AR (Augmented Reality) Usage in Shopping

*Which of the following ways have you used AR (augmented reality) in your shopping, if any? (Select all that apply) (N = 4,744)*
Item	Selected
I have never used AR in my shopping experience	58%
Shopping for home furnishings/seeing an item in my space	21%
Shopping for clothes/seeing an item on myself	21%
Shopping for eyewear/seeing eyewear on my face	15%
Shopping for something else	7%

4.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
I have never used AR in my shopping experience	39%	43%	72%	81%
Shopping for home furnishings/seeing an item in my space	30%	32%	12%	6%
Shopping for clothes/seeing an item on myself	30%	30%	13%	7%
Shopping for eyewear/seeing eyewear on my face	21%	21%	10%	7%
Shopping for something else	7%	10%	5%	5%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I have never used AR in my shopping experience	68%	60%	41%	45%
Shopping for clothes/seeing an item on myself	15%	18%	30%	34%
Shopping for home furnishings/seeing an item in my space	11%	20%	33%	31%
Shopping for eyewear/seeing eyewear on my face	8%	17%	20%	23%
Shopping for something else	7%	5%	7%	12%

Gender


Response	Male	Female
I have never used AR in my shopping experience	56%	59%
Shopping for clothes/seeing an item on myself	24%	18%
Shopping for home furnishings/seeing an item in my space	22%	20%
Shopping for eyewear/seeing eyewear on my face	16%	15%
Shopping for something else	7%	7%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I have never used AR in my shopping experience	64%	63%	47%
Shopping for clothes/seeing an item on myself	18%	16%	27%
Shopping for home furnishings/seeing an item in my space	14%	19%	29%
Shopping for eyewear/seeing eyewear on my face	11%	13%	22%
Shopping for something else	7%	5%	8%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I have never used AR in my shopping experience	53%	67%	58%
Shopping for home furnishings/seeing an item in my space	23%	13%	21%
Shopping for clothes/seeing an item on myself	23%	14%	21%
Shopping for eyewear/seeing eyewear on my face	18%	11%	15%
Shopping for something else	7%	8%	6%

5 Ownership of Virtual Reality Devices

*Do you currently own any virtual reality device, such as the Meta Quest, Playstation VR2, Oculus, HTC Vive Pro, etc.? (N = 4,744)*
Response	Percent
Yes	24%
No	73%
I don’t know	3%

5.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	31%	39%	14%	5%
No	66%	57%	84%	94%
I don’t know	3%	3%	2%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	13%	23%	37%	37%
No	84%	75%	60%	61%
I don’t know	3%	2%	3%	2%

Gender


Response	Male	Female
Yes	27%	21%
No	70%	77%
I don’t know	3%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	18%	18%	35%
No	78%	80%	63%
I don’t know	4%	2%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	31%	14%	20%
No	67%	82%	77%
I don’t know	2%	4%	2%

6 Willingness to Purchase Virtual Reality Devices

*How open are you to purchasing a virtual reality device, such as the Meta Quest, Playstation VR2, Oculus, HTC Vive Pro, etc.? (N = 4,744)*
Response	Percent
Not at all open to this	19%
Not very open to this	15%
Neutral	26%
Somewhat open to this	22%
Very open to this	18%

6.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Not at all open to this	9%	9%	22%	38%
Not very open to this	15%	9%	18%	21%
Neutral	28%	25%	30%	20%
Somewhat open to this	26%	28%	17%	16%
Very open to this	22%	29%	13%	5%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Not at all open to this	23%	20%	12%	11%
Not very open to this	14%	16%	14%	17%
Neutral	31%	26%	21%	20%
Somewhat open to this	18%	20%	31%	29%
Very open to this	14%	19%	22%	24%

Gender


Response	Male	Female
Not at all open to this	17%	20%
Not very open to this	15%	15%
Neutral	22%	29%
Somewhat open to this	26%	19%
Very open to this	20%	17%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Not at all open to this	22%	20%	14%
Not very open to this	13%	18%	15%
Neutral	30%	27%	20%
Somewhat open to this	18%	21%	28%
Very open to this	18%	14%	23%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Not at all open to this	17%	21%	19%
Not very open to this	14%	15%	16%
Neutral	23%	33%	26%
Somewhat open to this	24%	16%	23%
Very open to this	22%	15%	16%

7 Avoidance of Specific Items/Ingredients in Consumer Products

*Please rate how often you try to AVOID the following items/ingredients in consumer products: (N = 4,744)*
Item	Never	Sometimes	Often	Always
Single-use-plastics	24%	38%	26%	12%
BPA	24%	31%	24%	20%
Palm oil	38%	29%	20%	13%
Pesticides	16%	24%	29%	30%
Preservatives	24%	41%	23%	12%
Sulfates	24%	32%	26%	18%
Food dyes	26%	37%	22%	14%

7.1 Single-Use-Plastics Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	23%	21%	28%	26%
Sometimes	38%	36%	39%	39%
Often	26%	28%	23%	24%
Always	13%	14%	11%	10%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	29%	25%	18%	16%
Sometimes	40%	38%	34%	38%
Often	20%	24%	35%	32%
Always	11%	13%	12%	14%

Gender


Response	Male	Female
Never	25%	24%
Sometimes	34%	41%
Often	26%	25%
Always	14%	11%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	31%	25%	17%
Sometimes	37%	42%	35%
Often	19%	24%	34%
Always	13%	9%	14%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	17%	31%	29%
Sometimes	38%	39%	38%
Often	30%	19%	23%
Always	15%	11%	10%

7.2 BPA Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	25%	21%	25%	29%
Sometimes	33%	30%	31%	30%
Often	26%	27%	22%	22%
Always	16%	22%	22%	19%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	30%	25%	17%	17%
Sometimes	30%	31%	32%	31%
Often	21%	25%	28%	28%
Always	18%	19%	23%	24%

Gender


Response	Male	Female
Never	26%	23%
Sometimes	28%	34%
Often	24%	25%
Always	21%	19%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	31%	24%	18%
Sometimes	30%	34%	30%
Often	19%	25%	30%
Always	19%	17%	23%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	22%	30%	25%
Sometimes	29%	32%	33%
Often	26%	19%	25%
Always	23%	20%	17%

7.3 Palm Oil Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	40%	31%	44%	42%
Sometimes	28%	30%	28%	29%
Often	22%	23%	16%	17%
Always	10%	15%	13%	12%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	44%	39%	31%	32%
Sometimes	28%	31%	27%	29%
Often	15%	18%	29%	26%
Always	12%	13%	14%	13%

Gender


Response	Male	Female
Never	37%	39%
Sometimes	27%	31%
Often	22%	18%
Always	14%	12%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	45%	41%	29%
Sometimes	26%	33%	29%
Often	17%	16%	26%
Always	12%	11%	15%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	35%	46%	39%
Sometimes	29%	27%	30%
Often	21%	15%	21%
Always	16%	12%	10%

7.4 Pesticides Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	22%	15%	15%	14%
Sometimes	29%	25%	21%	22%
Often	28%	29%	29%	30%
Always	21%	30%	35%	34%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	20%	17%	13%	10%
Sometimes	21%	24%	28%	28%
Often	27%	29%	31%	32%
Always	32%	30%	28%	30%

Gender


Response	Male	Female
Never	18%	14%
Sometimes	25%	24%
Often	29%	29%
Always	28%	33%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	19%	16%	13%
Sometimes	23%	24%	27%
Often	26%	30%	32%
Always	32%	30%	29%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	16%	18%	16%
Sometimes	23%	24%	26%
Often	29%	26%	31%
Always	33%	32%	27%

7.5 Preservatives Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	30%	20%	24%	23%
Sometimes	36%	40%	43%	44%
Often	22%	25%	23%	23%
Always	12%	15%	10%	10%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	27%	24%	19%	20%
Sometimes	43%	42%	36%	42%
Often	19%	24%	29%	24%
Always	11%	11%	15%	15%

Gender


Response	Male	Female
Never	25%	22%
Sometimes	38%	44%
Often	24%	23%
Always	14%	10%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	29%	24%	17%
Sometimes	40%	47%	38%
Often	20%	22%	28%
Always	11%	7%	16%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	22%	27%	25%
Sometimes	39%	41%	44%
Often	25%	22%	22%
Always	15%	11%	10%

7.6 Sulfates Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	27%	21%	24%	28%
Sometimes	35%	33%	32%	29%
Often	23%	28%	26%	25%
Always	16%	19%	18%	18%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	29%	25%	19%	18%
Sometimes	32%	32%	31%	33%
Often	23%	24%	31%	31%
Always	16%	18%	19%	18%

Gender


Response	Male	Female
Never	27%	21%
Sometimes	30%	34%
Often	25%	27%
Always	18%	18%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	29%	25%	19%
Sometimes	31%	34%	32%
Often	22%	26%	29%
Always	18%	15%	20%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	23%	29%	24%
Sometimes	30%	32%	35%
Often	26%	22%	27%
Always	21%	18%	14%

7.7 Food Dyes Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	31%	22%	29%	26%
Sometimes	38%	36%	36%	37%
Often	18%	25%	22%	22%
Always	12%	17%	13%	16%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	32%	26%	21%	19%
Sometimes	37%	38%	33%	41%
Often	19%	22%	30%	24%
Always	13%	14%	17%	17%

Gender


Response	Male	Female
Never	27%	26%
Sometimes	36%	38%
Often	22%	23%
Always	16%	13%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	32%	27%	19%
Sometimes	37%	39%	35%
Often	17%	24%	27%
Always	13%	11%	18%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	25%	31%	26%
Sometimes	35%	38%	39%
Often	23%	17%	24%
Always	17%	14%	12%

8 Dietary Preferences

*Next, we would like to know a bit more about how you buy and eat different foods. Which of the following diets do you currently follow, if any? (Select all that apply) (N = 4,744)*
Item	Selected
None of the above	50%
High protein	25%
Low fat	21%
Sugar-free	20%
Gluten-free	11%
Vegetarian	11%
Keto/Ketogenic	9%
Vegan	7%
“Raw”/primal	7%

8.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
None of the above	49%	44%	56%	53%
High protein	27%	30%	21%	19%
Low fat	17%	21%	20%	24%
Sugar-free	15%	21%	19%	22%
Vegetarian	14%	15%	7%	6%
Gluten-free	14%	16%	9%	6%
Vegan	11%	9%	3%	3%
Keto/Ketogenic	9%	12%	5%	8%
“Raw”/primal	8%	10%	3%	3%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
None of the above	56%	50%	45%	40%
High protein	22%	24%	27%	32%
Sugar-free	19%	21%	20%	17%
Low fat	17%	22%	23%	21%
Gluten-free	8%	11%	15%	17%
Vegetarian	7%	12%	12%	16%
Keto/Ketogenic	6%	10%	10%	12%
“Raw”/primal	4%	7%	9%	8%
Vegan	4%	7%	9%	9%

Gender


Response	Male	Female
None of the above	46%	53%
High protein	28%	22%
Sugar-free	22%	18%
Low fat	22%	20%
Gluten-free	13%	10%
Vegetarian	12%	10%
Keto/Ketogenic	9%	8%
“Raw”/primal	9%	5%
Vegan	7%	6%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
None of the above	56%	51%	43%
High protein	22%	23%	29%
Sugar-free	18%	20%	22%
Low fat	16%	20%	26%
Gluten-free	10%	9%	15%
Vegetarian	8%	8%	17%
“Raw”/primal	5%	6%	9%
Keto/Ketogenic	5%	10%	12%
Vegan	4%	6%	10%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
None of the above	50%	59%	46%
High protein	24%	22%	27%
Low fat	22%	17%	21%
Sugar-free	19%	14%	23%
Vegetarian	13%	9%	10%
Gluten-free	13%	10%	10%
Keto/Ketogenic	9%	6%	10%
Vegan	8%	5%	6%
“Raw”/primal	7%	6%	7%

9 Frequency of Meat Inclusion in Diet

*How often do you include meat in your diet? (N = 4,038)*
Response	Percent
Daily	48%
A few times per week	37%
Once per week	6%
A few times per month	5%
Once per month	2%
Less often than once per month	2%

9.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Daily	47%	49%	49%	44%
A few times per week	32%	35%	41%	41%
Once per week	7%	6%	5%	7%
A few times per month	7%	5%	3%	5%
Once per month	3%	3%	1%	1%
Less often than once per month	3%	2%	1%	1%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Daily	55%	45%	39%	47%
A few times per week	31%	40%	42%	41%
Once per week	6%	7%	7%	5%
A few times per month	5%	5%	6%	4%
Once per month	1%	2%	4%	1%
Less often than once per month	2%	2%	2%	2%

Gender


Response	Male	Female
Daily	50%	45%
A few times per week	36%	39%
Once per week	6%	6%
A few times per month	4%	6%
Once per month	3%	2%
Less often than once per month	1%	2%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Daily	54%	50%	37%
A few times per week	32%	35%	46%
Once per week	5%	5%	8%
A few times per month	5%	6%	5%
Once per month	2%	2%	2%
Less often than once per month	2%	1%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Daily	44%	49%	51%
A few times per week	41%	37%	34%
Once per week	6%	5%	7%
A few times per month	5%	4%	5%
Once per month	2%	2%	3%
Less often than once per month	2%	3%	1%

10 Consumption of Meat Alternatives

*Do you consume any meat alternatives (also called plant-based meat, such as Beyond burgers, Impossible meat, Incogmeato, etc.)? (N = 4,744)*
Response	Percent
Yes	33%
No	67%

10.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	42%	43%	23%	21%
No	58%	57%	77%	79%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	24%	32%	46%	45%
No	76%	68%	54%	55%

Gender


Response	Male	Female
Yes	36%	30%
No	64%	70%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	24%	27%	48%
No	76%	73%	52%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	43%	22%	27%
No	57%	78%	73%

11 Receptiveness to Eating Meat Alternatives

*How receptive are you to eating meat alternatives as a replacement for meat? (Meat alternatives are also called plant-based meat, such as Beyond burgers, Impossible meat, Incogmeato, etc.) (N = 4,744)*
Response	Percent
Not at all open to this	25%
Not very open to this	16%
Neutral	21%
Somewhat open to this	23%
Extremely open to this	14%

11.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Not at all open to this	14%	16%	34%	38%
Not very open to this	17%	13%	17%	19%
Neutral	28%	24%	20%	14%
Somewhat open to this	25%	27%	19%	21%
Extremely open to this	17%	20%	10%	8%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Not at all open to this	32%	25%	18%	14%
Not very open to this	16%	18%	13%	11%
Neutral	26%	21%	17%	18%
Somewhat open to this	16%	24%	28%	34%
Extremely open to this	9%	12%	23%	22%

Gender


Response	Male	Female
Not at all open to this	25%	25%
Not very open to this	16%	16%
Neutral	19%	24%
Somewhat open to this	25%	21%
Extremely open to this	15%	14%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Not at all open to this	32%	28%	15%
Not very open to this	16%	19%	14%
Neutral	27%	19%	17%
Somewhat open to this	15%	23%	31%
Extremely open to this	9%	11%	23%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Not at all open to this	16%	28%	34%
Not very open to this	14%	19%	18%
Neutral	20%	31%	19%
Somewhat open to this	29%	13%	21%
Extremely open to this	22%	9%	8%

12 Personal Control Over Lawn and Landscaping Decisions

*To what extent do you have personal control or influence over decisions about lawn and landscaping care around your home? (N = 4,744)*
Response	Percent
No control or influence	23%
Some control or influence	32%
Full control or influence	44%

12.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
No control or influence	29%	18%	26%	23%
Some control or influence	38%	33%	29%	28%
Full control or influence	33%	48%	45%	48%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
No control or influence	35%	23%	10%	12%
Some control or influence	28%	33%	34%	36%
Full control or influence	36%	44%	56%	51%

Gender


Response	Male	Female
No control or influence	19%	27%
Some control or influence	28%	36%
Full control or influence	53%	37%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
No control or influence	31%	25%	15%
Some control or influence	34%	31%	31%
Full control or influence	36%	44%	54%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
No control or influence	24%	35%	17%
Some control or influence	28%	32%	36%
Full control or influence	47%	33%	46%

13 Approval of Joe Biden

*Do you approve or disapprove of the way Joe Biden is handling his job as president? (N = 4,744)*
Response	Percent
Strongly approve	18%
Somewhat approve	23%
Somewhat disapprove	14%
Strongly disapprove	37%
Not sure	7%

13.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Strongly approve	14%	22%	14%	20%
Somewhat approve	26%	26%	21%	20%
Somewhat disapprove	21%	14%	13%	11%
Strongly disapprove	26%	30%	47%	46%
Not sure	12%	9%	4%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Strongly approve	12%	15%	31%	29%
Somewhat approve	19%	24%	26%	28%
Somewhat disapprove	17%	15%	10%	12%
Strongly disapprove	41%	40%	29%	27%
Not sure	11%	6%	4%	3%

Gender


Response	Male	Female
Strongly approve	22%	15%
Somewhat approve	25%	22%
Somewhat disapprove	13%	15%
Strongly disapprove	36%	38%
Not sure	4%	9%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Strongly approve	11%	12%	31%
Somewhat approve	17%	25%	29%
Somewhat disapprove	15%	15%	14%
Strongly disapprove	47%	41%	23%
Not sure	10%	7%	3%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Strongly approve	34%	4%	6%
Somewhat approve	37%	16%	11%
Somewhat disapprove	15%	16%	14%
Strongly disapprove	9%	40%	67%
Not sure	5%	23%	2%

14 Prediction on Republican Presidential Primary

*If the Republican presidential primary for the 2024 election was held today, who do you think would win? (N = 4,744)*
Response	Percent
Donald Trump	57%
Nikki Haley	10%
Other	10%
Ron DeSantis	9%
Chris Christie	6%
Vivek Ramaswamy	4%
Doug Burgum	2%
Asa Hutchinson	2%

14.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Donald Trump	53%	56%	55%	63%
Ron DeSantis	11%	10%	8%	5%
Vivek Ramaswamy	4%	5%	4%	2%
Nikki Haley	9%	7%	13%	13%
Chris Christie	7%	5%	7%	8%
Doug Burgum	5%	3%	1%	1%
Asa Hutchinson	3%	4%	1%	0%
Other	9%	10%	12%	9%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Donald Trump	54%	56%	59%	64%
Ron DeSantis	9%	10%	6%	7%
Vivek Ramaswamy	3%	4%	3%	4%
Nikki Haley	10%	10%	12%	11%
Chris Christie	6%	7%	6%	6%
Doug Burgum	2%	2%	3%	2%
Asa Hutchinson	2%	2%	3%	2%
Other	15%	8%	8%	4%

Gender


Response	Male	Female
Donald Trump	62%	52%
Ron DeSantis	7%	10%
Vivek Ramaswamy	3%	4%
Nikki Haley	11%	10%
Chris Christie	6%	7%
Doug Burgum	2%	2%
Asa Hutchinson	2%	2%
Other	6%	14%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Donald Trump	56%	57%	58%
Ron DeSantis	10%	8%	8%
Vivek Ramaswamy	4%	4%	3%
Nikki Haley	8%	10%	13%
Chris Christie	7%	5%	6%
Doug Burgum	2%	2%	2%
Asa Hutchinson	2%	1%	3%
Other	12%	12%	6%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Donald Trump	46%	45%	74%
Ron DeSantis	9%	6%	8%
Vivek Ramaswamy	3%	4%	4%
Nikki Haley	14%	11%	6%
Chris Christie	11%	5%	2%
Doug Burgum	2%	2%	2%
Asa Hutchinson	3%	2%	1%
Other	11%	25%	3%

15 Prediction on 2024 Presidential Election

*Who do you think will be elected President in 2024? (N = 4,744)*
Response	Percent
Donald Trump	37%
Joe Biden	35%
Someone Else (Not Joe Biden or Republican Nominee)	12%
Ron DeSantis	4%
Nikki Haley	4%
Other Republican Candidate	3%
Chris Christie	2%
Vivek Ramaswamy	2%
Asa Hutchinson	1%
Doug Burgum	1%

15.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Donald Trump	35%	37%	38%	36%
Ron DeSantis	5%	5%	5%	2%
Vivek Ramaswamy	2%	2%	2%	1%
Nikki Haley	4%	2%	5%	4%
Chris Christie	3%	2%	2%	2%
Doug Burgum	2%	1%	0%	0%
Asa Hutchinson	1%	1%	0%	0%
Joe Biden	36%	36%	31%	37%
Other Republican Candidate	3%	3%	3%	2%
Someone Else (Not Joe Biden or Republican Nominee)	10%	10%	14%	16%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Donald Trump	40%	36%	31%	38%
Ron DeSantis	4%	6%	2%	2%
Vivek Ramaswamy	2%	2%	2%	1%
Nikki Haley	4%	3%	4%	5%
Chris Christie	2%	2%	3%	2%
Doug Burgum	1%	1%	1%	0%
Asa Hutchinson	1%	1%	1%	0%
Joe Biden	28%	35%	45%	41%
Other Republican Candidate	5%	2%	1%	1%
Someone Else (Not Joe Biden or Republican Nominee)	14%	13%	9%	10%

Gender


Response	Male	Female
Donald Trump	38%	36%
Ron DeSantis	3%	5%
Vivek Ramaswamy	2%	2%
Nikki Haley	4%	4%
Chris Christie	2%	3%
Doug Burgum	1%	1%
Asa Hutchinson	1%	1%
Joe Biden	39%	32%
Other Republican Candidate	2%	3%
Someone Else (Not Joe Biden or Republican Nominee)	10%	14%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Donald Trump	43%	38%	29%
Ron DeSantis	5%	5%	3%
Vivek Ramaswamy	2%	3%	1%
Nikki Haley	3%	3%	5%
Chris Christie	3%	2%	2%
Doug Burgum	0%	1%	1%
Asa Hutchinson	1%	1%	1%
Joe Biden	25%	31%	49%
Other Republican Candidate	3%	3%	2%
Someone Else (Not Joe Biden or Republican Nominee)	15%	13%	9%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Donald Trump	13%	34%	65%
Ron DeSantis	3%	4%	6%
Vivek Ramaswamy	1%	2%	3%
Nikki Haley	2%	6%	4%
Chris Christie	3%	4%	1%
Doug Burgum	0%	0%	1%
Asa Hutchinson	1%	1%	1%
Joe Biden	65%	16%	10%
Other Republican Candidate	2%	9%	1%
Someone Else (Not Joe Biden or Republican Nominee)	10%	23%	10%

16 Rating of Current Economic Conditions

*Thinking about the nation’s economy, how would you rate economic conditions in this country today? (N = 4,744)*
Response	Percent
Excellent	10%
Good	25%
Only fair	29%
Poor	36%

16.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Excellent	13%	17%	4%	5%
Good	27%	28%	19%	26%
Only fair	33%	24%	30%	31%
Poor	26%	31%	47%	38%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Excellent	5%	9%	16%	21%
Good	16%	24%	37%	36%
Only fair	33%	31%	22%	19%
Poor	45%	36%	25%	24%

Gender


Response	Male	Female
Excellent	14%	7%
Good	30%	21%
Only fair	26%	31%
Poor	30%	41%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Excellent	7%	3%	19%
Good	17%	21%	37%
Only fair	30%	33%	24%
Poor	46%	42%	20%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Excellent	15%	4%	8%
Good	39%	15%	15%
Only fair	30%	34%	25%
Poor	16%	48%	53%

17 Expectation for Future Economic Conditions

*A year from now, do you expect that economic conditions in the country as a whole will be… (N = 4,744)*
Response	Percent
Better	33%
Worse	36%
About the same	32%

17.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Better	37%	41%	24%	25%
Worse	39%	32%	38%	37%
About the same	25%	27%	38%	38%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Better	22%	28%	49%	52%
Worse	41%	38%	28%	25%
About the same	37%	34%	24%	23%

Gender


Response	Male	Female
Better	39%	26%
Worse	33%	38%
About the same	28%	35%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Better	23%	25%	48%
Worse	43%	39%	25%
About the same	34%	35%	27%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Better	46%	18%	24%
Worse	20%	45%	49%
About the same	34%	38%	27%

18 Predictions for Various Categories Over the Next 12 Months

*Over the next 12 months, what do you think each of the following will do? (N = 4,744)*
Item	Go up a lot	Go up a little	Remain the same	Go down a little	Go down a lot
Interest rates	26%	34%	23%	14%	2%
Inflation	33%	30%	20%	14%	3%
Unemployment	20%	27%	35%	15%	3%
The stock market	12%	27%	33%	20%	8%

18.1 Interest Rates Crosstabs

Age


Response	18-29	30-49	50-64	65+
Go up a lot	26%	30%	29%	19%
Go up a little	32%	31%	35%	39%
Remain the same	26%	25%	21%	19%
Go down a little	13%	11%	13%	21%
Go down a lot	3%	2%	2%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Go up a lot	33%	25%	24%	18%
Go up a little	32%	35%	36%	34%
Remain the same	21%	24%	20%	27%
Go down a little	11%	15%	17%	17%
Go down a lot	3%	2%	2%	3%

Gender


Response	Male	Female
Go up a lot	24%	29%
Go up a little	33%	35%
Remain the same	24%	22%
Go down a little	17%	12%
Go down a lot	2%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Go up a lot	31%	26%	22%
Go up a little	34%	35%	33%
Remain the same	20%	23%	25%
Go down a little	12%	14%	17%
Go down a lot	3%	2%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Go up a lot	21%	32%	30%
Go up a little	35%	31%	35%
Remain the same	23%	25%	22%
Go down a little	19%	11%	10%
Go down a lot	2%	1%	3%

18.2 Inflation Crosstabs

Age


Response	18-29	30-49	50-64	65+
Go up a lot	32%	33%	36%	30%
Go up a little	28%	30%	30%	29%
Remain the same	22%	22%	18%	19%
Go down a little	14%	12%	13%	20%
Go down a lot	4%	3%	3%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Go up a lot	39%	32%	30%	23%
Go up a little	29%	29%	32%	30%
Remain the same	20%	21%	18%	24%
Go down a little	10%	15%	17%	18%
Go down a lot	3%	2%	3%	6%

Gender


Response	Male	Female
Go up a lot	27%	38%
Go up a little	30%	29%
Remain the same	21%	20%
Go down a little	18%	11%
Go down a lot	3%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Go up a lot	38%	34%	26%
Go up a little	27%	30%	32%
Remain the same	20%	21%	20%
Go down a little	11%	13%	19%
Go down a lot	4%	2%	3%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Go up a lot	23%	40%	41%
Go up a little	29%	28%	31%
Remain the same	22%	22%	18%
Go down a little	22%	9%	9%
Go down a lot	4%	2%	2%

18.3 Unemployment Crosstabs

Age


Response	18-29	30-49	50-64	65+
Go up a lot	25%	24%	18%	13%
Go up a little	27%	28%	28%	25%
Remain the same	31%	32%	36%	40%
Go down a little	15%	12%	16%	20%
Go down a lot	2%	4%	2%	1%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Go up a lot	23%	19%	23%	13%
Go up a little	25%	28%	29%	27%
Remain the same	34%	36%	29%	37%
Go down a little	14%	15%	16%	19%
Go down a lot	3%	2%	3%	4%

Gender


Response	Male	Female
Go up a lot	19%	21%
Go up a little	28%	26%
Remain the same	34%	35%
Go down a little	17%	14%
Go down a lot	2%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Go up a lot	23%	19%	19%
Go up a little	26%	26%	30%
Remain the same	33%	36%	35%
Go down a little	15%	17%	15%
Go down a lot	3%	3%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Go up a lot	16%	27%	22%
Go up a little	24%	23%	32%
Remain the same	37%	35%	31%
Go down a little	20%	12%	11%
Go down a lot	2%	2%	3%

18.4 The Stock Market Crosstabs

Age


Response	18-29	30-49	50-64	65+
Go up a lot	17%	15%	8%	7%
Go up a little	25%	26%	23%	33%
Remain the same	33%	32%	37%	31%
Go down a little	20%	19%	22%	20%
Go down a lot	5%	8%	10%	9%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Go up a lot	12%	10%	16%	13%
Go up a little	18%	28%	35%	36%
Remain the same	38%	33%	28%	28%
Go down a little	21%	21%	17%	17%
Go down a lot	11%	8%	4%	7%

Gender


Response	Male	Female
Go up a lot	12%	12%
Go up a little	35%	19%
Remain the same	28%	38%
Go down a little	18%	22%
Go down a lot	7%	9%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Go up a lot	12%	8%	15%
Go up a little	19%	25%	37%
Remain the same	36%	37%	28%
Go down a little	22%	22%	16%
Go down a lot	11%	8%	5%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Go up a lot	14%	14%	8%
Go up a little	33%	20%	23%
Remain the same	33%	39%	30%
Go down a little	15%	18%	26%
Go down a lot	4%	9%	12%

19 Comparison of Activities in 2023 and 2024

*Compared to 2023, do you expect to do each of the following more, the same, or less in 2024? (N = 4,744)*
Item	I expect to do this more in 2024	I expect to do this the same amount in 2024	I expect to do this less in 2024	I do not do this and do not expect to do this
Exercise	43%	42%	6%	9%
Shop in stores	19%	62%	16%	3%
Go to the movies	20%	43%	15%	22%
Watch sports	19%	47%	10%	23%
Use social media	20%	64%	14%	3%
Spend time with friends	32%	54%	9%	5%
Spend time with family	41%	49%	7%	3%
Watch live television	19%	58%	13%	10%
Watch streaming	26%	55%	10%	10%
Use AI tools (e.g., ChatGPT)	23%	31%	9%	37%
Drink alcohol	10%	47%	16%	28%
Play video games	17%	41%	12%	29%
Travel	31%	40%	15%	14%

19.1 Exercise Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	47%	49%	38%	34%
I expect to do this the same amount in 2024	35%	39%	47%	50%
I expect to do this less in 2024	9%	7%	4%	5%
I do not do this and do not expect to do this	9%	5%	12%	11%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	36%	44%	46%	48%
I expect to do this the same amount in 2024	42%	42%	43%	44%
I expect to do this less in 2024	7%	7%	5%	4%
I do not do this and do not expect to do this	15%	7%	5%	4%

Gender


Response	Male	Female
I expect to do this more in 2024	44%	41%
I expect to do this the same amount in 2024	42%	43%
I expect to do this less in 2024	7%	5%
I do not do this and do not expect to do this	8%	10%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	37%	41%	50%
I expect to do this the same amount in 2024	41%	44%	43%
I expect to do this less in 2024	7%	7%	5%
I do not do this and do not expect to do this	15%	8%	3%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	47%	37%	40%
I expect to do this the same amount in 2024	41%	43%	44%
I expect to do this less in 2024	5%	6%	8%
I do not do this and do not expect to do this	7%	15%	8%

19.2 Shop In Stores Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	20%	28%	14%	9%
I expect to do this the same amount in 2024	60%	54%	67%	69%
I expect to do this less in 2024	16%	14%	16%	20%
I do not do this and do not expect to do this	4%	3%	3%	3%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	19%	15%	25%	23%
I expect to do this the same amount in 2024	60%	65%	59%	61%
I expect to do this less in 2024	17%	18%	13%	11%
I do not do this and do not expect to do this	4%	2%	2%	4%

Gender


Response	Male	Female
I expect to do this more in 2024	19%	19%
I expect to do this the same amount in 2024	61%	62%
I expect to do this less in 2024	18%	15%
I do not do this and do not expect to do this	3%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	18%	13%	24%
I expect to do this the same amount in 2024	61%	66%	59%
I expect to do this less in 2024	16%	18%	15%
I do not do this and do not expect to do this	4%	2%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	22%	18%	15%
I expect to do this the same amount in 2024	61%	62%	63%
I expect to do this less in 2024	14%	15%	20%
I do not do this and do not expect to do this	3%	4%	2%

19.3 Go To The Movies Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	23%	28%	16%	10%
I expect to do this the same amount in 2024	47%	44%	44%	39%
I expect to do this less in 2024	17%	15%	13%	15%
I do not do this and do not expect to do this	14%	13%	27%	36%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	17%	18%	28%	25%
I expect to do this the same amount in 2024	34%	46%	47%	53%
I expect to do this less in 2024	16%	16%	12%	12%
I do not do this and do not expect to do this	33%	20%	13%	9%

Gender


Response	Male	Female
I expect to do this more in 2024	22%	18%
I expect to do this the same amount in 2024	43%	43%
I expect to do this less in 2024	15%	14%
I do not do this and do not expect to do this	20%	24%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	17%	16%	26%
I expect to do this the same amount in 2024	37%	47%	47%
I expect to do this less in 2024	18%	13%	13%
I do not do this and do not expect to do this	28%	25%	13%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	25%	16%	16%
I expect to do this the same amount in 2024	44%	46%	41%
I expect to do this less in 2024	12%	13%	18%
I do not do this and do not expect to do this	18%	25%	24%

19.4 Watch Sports Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	22%	26%	12%	14%
I expect to do this the same amount in 2024	38%	45%	53%	52%
I expect to do this less in 2024	15%	12%	7%	7%
I do not do this and do not expect to do this	25%	17%	28%	27%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	16%	17%	26%	25%
I expect to do this the same amount in 2024	42%	51%	48%	46%
I expect to do this less in 2024	9%	9%	13%	12%
I do not do this and do not expect to do this	33%	22%	13%	17%

Gender


Response	Male	Female
I expect to do this more in 2024	25%	14%
I expect to do this the same amount in 2024	52%	43%
I expect to do this less in 2024	11%	10%
I do not do this and do not expect to do this	12%	34%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	15%	15%	28%
I expect to do this the same amount in 2024	45%	48%	48%
I expect to do this less in 2024	9%	12%	10%
I do not do this and do not expect to do this	31%	25%	14%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	24%	12%	17%
I expect to do this the same amount in 2024	46%	40%	51%
I expect to do this less in 2024	9%	11%	11%
I do not do this and do not expect to do this	20%	38%	21%

19.5 Use Social Media Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	22%	29%	15%	10%
I expect to do this the same amount in 2024	55%	54%	71%	79%
I expect to do this less in 2024	20%	15%	11%	10%
I do not do this and do not expect to do this	3%	3%	3%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	19%	18%	23%	25%
I expect to do this the same amount in 2024	65%	68%	58%	55%
I expect to do this less in 2024	12%	12%	17%	18%
I do not do this and do not expect to do this	3%	2%	2%	2%

Gender


Response	Male	Female
I expect to do this more in 2024	20%	20%
I expect to do this the same amount in 2024	63%	65%
I expect to do this less in 2024	14%	13%
I do not do this and do not expect to do this	3%	2%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	18%	16%	24%
I expect to do this the same amount in 2024	65%	68%	59%
I expect to do this less in 2024	13%	14%	14%
I do not do this and do not expect to do this	3%	2%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	25%	15%	17%
I expect to do this the same amount in 2024	61%	65%	66%
I expect to do this less in 2024	12%	15%	15%
I do not do this and do not expect to do this	2%	5%	2%

19.6 Spend Time With Friends Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	36%	37%	27%	25%
I expect to do this the same amount in 2024	44%	48%	61%	65%
I expect to do this less in 2024	14%	10%	7%	7%
I do not do this and do not expect to do this	6%	5%	5%	3%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	28%	32%	34%	37%
I expect to do this the same amount in 2024	53%	54%	57%	55%
I expect to do this less in 2024	11%	10%	8%	5%
I do not do this and do not expect to do this	8%	4%	2%	3%

Gender


Response	Male	Female
I expect to do this more in 2024	33%	31%
I expect to do this the same amount in 2024	55%	53%
I expect to do this less in 2024	9%	10%
I do not do this and do not expect to do this	4%	6%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	28%	30%	36%
I expect to do this the same amount in 2024	53%	55%	55%
I expect to do this less in 2024	11%	11%	7%
I do not do this and do not expect to do this	8%	5%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	35%	27%	30%
I expect to do this the same amount in 2024	51%	54%	57%
I expect to do this less in 2024	9%	9%	10%
I do not do this and do not expect to do this	5%	10%	3%

19.7 Spend Time With Family Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	40%	48%	41%	31%
I expect to do this the same amount in 2024	43%	43%	53%	61%
I expect to do this less in 2024	13%	7%	4%	6%
I do not do this and do not expect to do this	3%	3%	3%	2%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	39%	41%	46%	36%
I expect to do this the same amount in 2024	48%	50%	46%	57%
I expect to do this less in 2024	8%	7%	6%	6%
I do not do this and do not expect to do this	5%	2%	1%	2%

Gender


Response	Male	Female
I expect to do this more in 2024	40%	42%
I expect to do this the same amount in 2024	51%	48%
I expect to do this less in 2024	7%	7%
I do not do this and do not expect to do this	3%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	40%	40%	42%
I expect to do this the same amount in 2024	48%	50%	50%
I expect to do this less in 2024	8%	7%	6%
I do not do this and do not expect to do this	4%	3%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	41%	39%	41%
I expect to do this the same amount in 2024	49%	50%	50%
I expect to do this less in 2024	7%	7%	8%
I do not do this and do not expect to do this	3%	4%	2%

19.8 Watch Live Television Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	18%	25%	16%	12%
I expect to do this the same amount in 2024	46%	51%	66%	72%
I expect to do this less in 2024	20%	14%	9%	10%
I do not do this and do not expect to do this	16%	10%	9%	6%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	19%	15%	23%	21%
I expect to do this the same amount in 2024	55%	61%	54%	60%
I expect to do this less in 2024	12%	14%	14%	13%
I do not do this and do not expect to do this	13%	9%	8%	7%

Gender


Response	Male	Female
I expect to do this more in 2024	20%	18%
I expect to do this the same amount in 2024	59%	57%
I expect to do this less in 2024	14%	12%
I do not do this and do not expect to do this	7%	13%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	19%	10%	24%
I expect to do this the same amount in 2024	56%	65%	55%
I expect to do this less in 2024	12%	13%	14%
I do not do this and do not expect to do this	12%	12%	7%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	24%	14%	15%
I expect to do this the same amount in 2024	57%	56%	60%
I expect to do this less in 2024	10%	15%	16%
I do not do this and do not expect to do this	9%	15%	9%

19.9 Watch Streaming Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	24%	34%	23%	18%
I expect to do this the same amount in 2024	55%	51%	63%	52%
I expect to do this less in 2024	15%	10%	6%	9%
I do not do this and do not expect to do this	7%	5%	8%	21%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	25%	23%	30%	30%
I expect to do this the same amount in 2024	53%	57%	52%	55%
I expect to do this less in 2024	9%	10%	11%	11%
I do not do this and do not expect to do this	13%	9%	7%	4%

Gender


Response	Male	Female
I expect to do this more in 2024	27%	25%
I expect to do this the same amount in 2024	53%	57%
I expect to do this less in 2024	12%	9%
I do not do this and do not expect to do this	9%	10%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	24%	22%	30%
I expect to do this the same amount in 2024	54%	60%	53%
I expect to do this less in 2024	10%	9%	10%
I do not do this and do not expect to do this	12%	9%	7%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	31%	21%	21%
I expect to do this the same amount in 2024	51%	58%	57%
I expect to do this less in 2024	10%	9%	10%
I do not do this and do not expect to do this	7%	11%	11%

19.10 Use AI Tools (E.g., Chatgpt) Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	28%	31%	18%	12%
I expect to do this the same amount in 2024	37%	35%	29%	23%
I expect to do this less in 2024	11%	12%	7%	5%
I do not do this and do not expect to do this	23%	22%	45%	60%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	16%	22%	30%	38%
I expect to do this the same amount in 2024	27%	33%	33%	35%
I expect to do this less in 2024	10%	8%	8%	11%
I do not do this and do not expect to do this	48%	37%	28%	16%

Gender


Response	Male	Female
I expect to do this more in 2024	26%	20%
I expect to do this the same amount in 2024	32%	31%
I expect to do this less in 2024	10%	8%
I do not do this and do not expect to do this	32%	41%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	14%	21%	34%
I expect to do this the same amount in 2024	30%	31%	33%
I expect to do this less in 2024	9%	8%	9%
I do not do this and do not expect to do this	47%	39%	24%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	28%	17%	20%
I expect to do this the same amount in 2024	32%	29%	31%
I expect to do this less in 2024	8%	8%	10%
I do not do this and do not expect to do this	31%	46%	39%

19.11 Drink Alcohol Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	15%	15%	5%	1%
I expect to do this the same amount in 2024	44%	42%	52%	52%
I expect to do this less in 2024	20%	18%	13%	11%
I do not do this and do not expect to do this	21%	25%	30%	36%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	7%	7%	17%	17%
I expect to do this the same amount in 2024	39%	50%	52%	51%
I expect to do this less in 2024	16%	17%	14%	11%
I do not do this and do not expect to do this	38%	26%	17%	21%

Gender


Response	Male	Female
I expect to do this more in 2024	11%	8%
I expect to do this the same amount in 2024	50%	45%
I expect to do this less in 2024	16%	15%
I do not do this and do not expect to do this	23%	32%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	8%	5%	15%
I expect to do this the same amount in 2024	40%	51%	51%
I expect to do this less in 2024	17%	17%	13%
I do not do this and do not expect to do this	35%	27%	21%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	12%	8%	7%
I expect to do this the same amount in 2024	47%	45%	49%
I expect to do this less in 2024	16%	15%	15%
I do not do this and do not expect to do this	25%	32%	29%

19.12 Play Video Games Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	25%	28%	9%	4%
I expect to do this the same amount in 2024	44%	42%	44%	36%
I expect to do this less in 2024	17%	13%	9%	8%
I do not do this and do not expect to do this	13%	17%	39%	52%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	16%	14%	23%	26%
I expect to do this the same amount in 2024	41%	44%	37%	42%
I expect to do this less in 2024	11%	12%	13%	11%
I do not do this and do not expect to do this	32%	30%	27%	21%

Gender


Response	Male	Female
I expect to do this more in 2024	19%	16%
I expect to do this the same amount in 2024	40%	43%
I expect to do this less in 2024	13%	10%
I do not do this and do not expect to do this	28%	31%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	16%	11%	24%
I expect to do this the same amount in 2024	42%	47%	37%
I expect to do this less in 2024	11%	11%	13%
I do not do this and do not expect to do this	30%	32%	27%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	23%	16%	12%
I expect to do this the same amount in 2024	42%	39%	42%
I expect to do this less in 2024	9%	12%	15%
I do not do this and do not expect to do this	26%	33%	31%

19.13 Travel Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to do this more in 2024	37%	36%	27%	23%
I expect to do this the same amount in 2024	37%	39%	43%	42%
I expect to do this less in 2024	15%	16%	13%	16%
I do not do this and do not expect to do this	11%	9%	17%	19%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to do this more in 2024	24%	32%	41%	34%
I expect to do this the same amount in 2024	34%	43%	42%	47%
I expect to do this less in 2024	16%	15%	13%	15%
I do not do this and do not expect to do this	26%	10%	4%	4%

Gender


Response	Male	Female
I expect to do this more in 2024	31%	31%
I expect to do this the same amount in 2024	42%	39%
I expect to do this less in 2024	17%	14%
I do not do this and do not expect to do this	10%	17%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to do this more in 2024	25%	28%	39%
I expect to do this the same amount in 2024	36%	42%	44%
I expect to do this less in 2024	16%	16%	13%
I do not do this and do not expect to do this	22%	14%	4%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to do this more in 2024	36%	29%	26%
I expect to do this the same amount in 2024	39%	37%	43%
I expect to do this less in 2024	13%	13%	18%
I do not do this and do not expect to do this	12%	21%	12%

20 Website Usage Expectations for 2024

*Compared to 2023, do you expect to use each of the following websites more, about the same, or less in 2024? (N = 4,744)*
Item	I expect to use more	I expect to use about the same	I expect to use less	I do not use and do not plan to use
Amazon	29%	57%	10%	4%
TikTok	16%	32%	12%	41%
Instagram	18%	45%	12%	25%
Facebook	21%	60%	13%	6%
Twitter (X)	14%	30%	13%	43%
YouTube	26%	58%	8%	8%
Netflix	23%	45%	9%	23%
ChatGPT	20%	22%	7%	51%

20.1 Amazon Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to use more	30%	36%	24%	21%
I expect to use about the same	52%	50%	65%	65%
I expect to use less	13%	10%	7%	10%
I do not use and do not plan to use	5%	4%	5%	4%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to use more	26%	28%	32%	33%
I expect to use about the same	56%	61%	55%	53%
I expect to use less	11%	8%	10%	11%
I do not use and do not plan to use	7%	3%	3%	2%

Gender


Response	Male	Female
I expect to use more	31%	27%
I expect to use about the same	55%	60%
I expect to use less	10%	10%
I do not use and do not plan to use	5%	4%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to use more	27%	25%	33%
I expect to use about the same	57%	60%	55%
I expect to use less	9%	10%	10%
I do not use and do not plan to use	6%	5%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to use more	30%	24%	28%
I expect to use about the same	56%	62%	57%
I expect to use less	10%	8%	10%
I do not use and do not plan to use	3%	6%	5%

20.2 TikTok Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to use more	21%	26%	9%	3%
I expect to use about the same	39%	36%	34%	18%
I expect to use less	17%	14%	9%	6%
I do not use and do not plan to use	23%	25%	49%	72%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to use more	13%	13%	23%	21%
I expect to use about the same	32%	30%	33%	35%
I expect to use less	11%	11%	12%	13%
I do not use and do not plan to use	43%	45%	33%	32%

Gender


Response	Male	Female
I expect to use more	16%	15%
I expect to use about the same	29%	35%
I expect to use less	12%	11%
I do not use and do not plan to use	43%	39%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to use more	13%	12%	22%
I expect to use about the same	34%	33%	29%
I expect to use less	12%	11%	11%
I do not use and do not plan to use	41%	44%	37%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to use more	22%	11%	11%
I expect to use about the same	32%	36%	30%
I expect to use less	12%	11%	12%
I do not use and do not plan to use	35%	42%	47%

20.3 Instagram Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to use more	25%	28%	9%	5%
I expect to use about the same	50%	45%	49%	38%
I expect to use less	15%	14%	10%	8%
I do not use and do not plan to use	10%	13%	31%	50%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to use more	14%	15%	27%	23%
I expect to use about the same	43%	48%	42%	47%
I expect to use less	13%	11%	11%	11%
I do not use and do not plan to use	29%	26%	20%	19%

Gender


Response	Male	Female
I expect to use more	19%	16%
I expect to use about the same	43%	47%
I expect to use less	12%	12%
I do not use and do not plan to use	26%	25%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to use more	14%	13%	25%
I expect to use about the same	43%	47%	46%
I expect to use less	13%	13%	9%
I do not use and do not plan to use	30%	27%	19%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to use more	24%	9%	14%
I expect to use about the same	47%	47%	43%
I expect to use less	10%	15%	12%
I do not use and do not plan to use	19%	29%	30%

20.4 Facebook Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to use more	22%	31%	16%	9%
I expect to use about the same	51%	50%	68%	75%
I expect to use less	18%	14%	11%	10%
I do not use and do not plan to use	9%	5%	4%	6%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to use more	20%	17%	28%	28%
I expect to use about the same	63%	65%	50%	49%
I expect to use less	12%	12%	16%	15%
I do not use and do not plan to use	6%	6%	5%	8%

Gender


Response	Male	Female
I expect to use more	23%	19%
I expect to use about the same	58%	63%
I expect to use less	14%	13%
I do not use and do not plan to use	6%	5%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to use more	20%	15%	26%
I expect to use about the same	62%	64%	55%
I expect to use less	12%	14%	13%
I do not use and do not plan to use	6%	6%	6%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to use more	25%	15%	18%
I expect to use about the same	58%	61%	62%
I expect to use less	12%	13%	14%
I do not use and do not plan to use	5%	10%	5%

20.5 Twitter (X) Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to use more	22%	25%	5%	3%
I expect to use about the same	35%	31%	27%	25%
I expect to use less	15%	14%	11%	12%
I do not use and do not plan to use	27%	30%	57%	60%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to use more	9%	11%	25%	26%
I expect to use about the same	25%	30%	33%	34%
I expect to use less	12%	13%	14%	14%
I do not use and do not plan to use	53%	45%	28%	25%

Gender


Response	Male	Female
I expect to use more	18%	11%
I expect to use about the same	32%	27%
I expect to use less	15%	12%
I do not use and do not plan to use	35%	50%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to use more	8%	10%	25%
I expect to use about the same	28%	30%	31%
I expect to use less	12%	14%	14%
I do not use and do not plan to use	52%	46%	30%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to use more	19%	7%	12%
I expect to use about the same	27%	30%	33%
I expect to use less	15%	11%	12%
I do not use and do not plan to use	39%	52%	43%

20.6 YouTube Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to use more	34%	35%	17%	12%
I expect to use about the same	49%	53%	68%	65%
I expect to use less	13%	9%	6%	6%
I do not use and do not plan to use	4%	3%	9%	17%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to use more	24%	23%	30%	32%
I expect to use about the same	60%	57%	58%	56%
I expect to use less	7%	10%	7%	8%
I do not use and do not plan to use	9%	10%	5%	4%

Gender


Response	Male	Female
I expect to use more	29%	22%
I expect to use about the same	55%	61%
I expect to use less	8%	8%
I do not use and do not plan to use	7%	9%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to use more	23%	21%	31%
I expect to use about the same	58%	63%	55%
I expect to use less	8%	8%	9%
I do not use and do not plan to use	11%	9%	5%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to use more	30%	21%	22%
I expect to use about the same	55%	61%	60%
I expect to use less	8%	8%	9%
I do not use and do not plan to use	7%	10%	8%

20.7 Netflix Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to use more	26%	32%	16%	13%
I expect to use about the same	45%	46%	48%	42%
I expect to use less	13%	10%	7%	6%
I do not use and do not plan to use	15%	13%	30%	39%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to use more	17%	21%	31%	31%
I expect to use about the same	40%	47%	47%	52%
I expect to use less	9%	9%	8%	9%
I do not use and do not plan to use	34%	23%	13%	8%

Gender


Response	Male	Female
I expect to use more	25%	21%
I expect to use about the same	43%	48%
I expect to use less	9%	8%
I do not use and do not plan to use	23%	23%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to use more	18%	18%	31%
I expect to use about the same	43%	48%	45%
I expect to use less	8%	9%	10%
I do not use and do not plan to use	31%	24%	14%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to use more	29%	16%	19%
I expect to use about the same	45%	47%	45%
I expect to use less	9%	8%	9%
I do not use and do not plan to use	17%	29%	27%

20.8 ChatGPT Crosstabs

Age


Response	18-29	30-49	50-64	65+
I expect to use more	28%	29%	11%	9%
I expect to use about the same	32%	28%	17%	10%
I expect to use less	9%	8%	4%	6%
I do not use and do not plan to use	31%	35%	67%	75%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
I expect to use more	12%	18%	32%	35%
I expect to use about the same	16%	23%	26%	33%
I expect to use less	7%	6%	8%	7%
I do not use and do not plan to use	66%	53%	35%	25%

Gender


Response	Male	Female
I expect to use more	24%	16%
I expect to use about the same	23%	22%
I expect to use less	8%	6%
I do not use and do not plan to use	45%	56%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
I expect to use more	11%	15%	33%
I expect to use about the same	19%	22%	26%
I expect to use less	6%	7%	7%
I do not use and do not plan to use	64%	56%	33%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
I expect to use more	27%	12%	16%
I expect to use about the same	22%	21%	23%
I expect to use less	7%	5%	8%
I do not use and do not plan to use	44%	62%	53%

21 Predictions on Company Performance in 2024

Next, we want to know your predictions about how various companies and products will perform in 2024. Unrelated to your personal usage, do you expect each of the following companies to grow faster or slower than most companies in 2024? (N = 4,744)
Item	Grow faster	Grow slower	Not Sure
Disney	38%	40%	23%
Netflix	43%	35%	22%
Walmart	50%	30%	20%
Target	39%	35%	26%
Google	59%	21%	20%
Apple	51%	25%	24%
Meta	40%	32%	27%
Bud Light	24%	43%	33%
Nike	38%	31%	30%
TikTok	43%	30%	27%
Amazon	65%	19%	16%
Facebook	44%	36%	20%
Instagram	40%	31%	29%
Twitter/X	31%	39%	30%

21.1 Disney Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	46%	48%	29%	23%
Grow slower	35%	33%	43%	51%
Not Sure	19%	19%	28%	25%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	37%	35%	42%	42%
Grow slower	35%	42%	44%	39%
Not Sure	28%	23%	14%	18%

Gender


Response	Male	Female
Grow faster	36%	39%
Grow slower	46%	35%
Not Sure	19%	26%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	36%	32%	43%
Grow slower	37%	44%	40%
Not Sure	27%	24%	17%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	48%	33%	28%
Grow slower	31%	35%	52%
Not Sure	21%	32%	20%

21.2 Netflix Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	43%	52%	39%	35%
Grow slower	39%	30%	35%	38%
Not Sure	19%	18%	26%	27%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	40%	41%	50%	50%
Grow slower	31%	37%	35%	36%
Not Sure	29%	22%	15%	14%

Gender


Response	Male	Female
Grow faster	41%	45%
Grow slower	37%	31%
Not Sure	21%	23%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	39%	42%	49%
Grow slower	34%	35%	35%
Not Sure	27%	23%	16%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	50%	37%	38%
Grow slower	34%	29%	38%
Not Sure	16%	34%	24%

21.3 Walmart Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	47%	57%	46%	46%
Grow slower	32%	26%	31%	33%
Not Sure	21%	17%	23%	21%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	53%	48%	52%	48%
Grow slower	25%	31%	34%	33%
Not Sure	22%	21%	13%	19%

Gender


Response	Male	Female
Grow faster	48%	52%
Grow slower	35%	25%
Not Sure	17%	23%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	53%	45%	51%
Grow slower	25%	33%	33%
Not Sure	22%	22%	16%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	52%	47%	49%
Grow slower	31%	24%	31%
Not Sure	17%	29%	20%

21.4 Target Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	47%	50%	30%	23%
Grow slower	28%	30%	37%	48%
Not Sure	25%	20%	33%	28%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	33%	37%	47%	50%
Grow slower	34%	37%	36%	31%
Not Sure	33%	26%	17%	19%

Gender


Response	Male	Female
Grow faster	37%	40%
Grow slower	40%	31%
Not Sure	23%	28%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	34%	35%	47%
Grow slower	35%	38%	33%
Not Sure	31%	27%	20%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	48%	33%	30%
Grow slower	29%	30%	45%
Not Sure	23%	37%	24%

21.5 Google Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	60%	64%	60%	51%
Grow slower	21%	21%	18%	25%
Not Sure	19%	16%	22%	24%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	59%	59%	60%	61%
Grow slower	17%	22%	25%	22%
Not Sure	24%	19%	15%	18%

Gender


Response	Male	Female
Grow faster	57%	62%
Grow slower	26%	16%
Not Sure	17%	22%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	60%	56%	61%
Grow slower	19%	23%	22%
Not Sure	22%	22%	16%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	66%	48%	56%
Grow slower	19%	20%	23%
Not Sure	14%	32%	21%

21.6 Apple Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	56%	55%	44%	46%
Grow slower	24%	24%	25%	28%
Not Sure	20%	21%	30%	27%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	47%	48%	59%	58%
Grow slower	22%	27%	25%	25%
Not Sure	31%	25%	15%	17%

Gender


Response	Male	Female
Grow faster	49%	52%
Grow slower	30%	21%
Not Sure	21%	27%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	45%	48%	58%
Grow slower	24%	28%	23%
Not Sure	30%	24%	19%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	58%	41%	46%
Grow slower	21%	24%	30%
Not Sure	21%	35%	24%

21.7 Meta Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	42%	51%	36%	29%
Grow slower	35%	28%	31%	38%
Not Sure	23%	21%	33%	34%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	39%	37%	45%	51%
Grow slower	28%	34%	36%	32%
Not Sure	33%	29%	19%	17%

Gender


Response	Male	Female
Grow faster	40%	41%
Grow slower	38%	27%
Not Sure	22%	33%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	40%	35%	45%
Grow slower	28%	34%	35%
Not Sure	32%	31%	20%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	47%	32%	37%
Grow slower	31%	29%	35%
Not Sure	22%	38%	29%

21.8 Bud Light Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	26%	34%	17%	16%
Grow slower	43%	38%	46%	48%
Not Sure	31%	29%	37%	36%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	21%	21%	34%	34%
Grow slower	38%	45%	44%	49%
Not Sure	42%	34%	22%	18%

Gender


Response	Male	Female
Grow faster	27%	22%
Grow slower	48%	38%
Not Sure	25%	40%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	22%	16%	33%
Grow slower	39%	48%	43%
Not Sure	38%	36%	24%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	34%	17%	17%
Grow slower	33%	35%	58%
Not Sure	34%	48%	25%

21.9 Nike Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	44%	51%	30%	23%
Grow slower	30%	27%	33%	38%
Not Sure	26%	22%	37%	38%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	38%	35%	44%	44%
Grow slower	27%	34%	34%	31%
Not Sure	35%	31%	23%	25%

Gender


Response	Male	Female
Grow faster	38%	39%
Grow slower	36%	27%
Not Sure	26%	34%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	39%	32%	42%
Grow slower	27%	35%	33%
Not Sure	34%	32%	25%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	45%	34%	32%
Grow slower	27%	26%	38%
Not Sure	28%	40%	29%

21.10 Tiktok Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	53%	53%	37%	23%
Grow slower	26%	25%	30%	41%
Not Sure	21%	21%	33%	36%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	42%	38%	48%	52%
Grow slower	26%	32%	32%	31%
Not Sure	32%	29%	19%	17%

Gender


Response	Male	Female
Grow faster	38%	47%
Grow slower	37%	24%
Not Sure	25%	29%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	41%	38%	48%
Grow slower	28%	32%	30%
Not Sure	30%	30%	21%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	50%	38%	36%
Grow slower	27%	25%	36%
Not Sure	22%	38%	28%

21.11 Amazon Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	62%	65%	69%	65%
Grow slower	22%	21%	14%	20%
Not Sure	16%	14%	18%	15%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	63%	66%	65%	68%
Grow slower	17%	18%	24%	21%
Not Sure	20%	16%	11%	11%

Gender


Response	Male	Female
Grow faster	65%	66%
Grow slower	22%	16%
Not Sure	13%	18%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	63%	66%	67%
Grow slower	18%	18%	21%
Not Sure	19%	16%	12%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	68%	57%	66%
Grow slower	19%	17%	20%
Not Sure	13%	25%	14%

21.12 Facebook Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	39%	53%	39%	38%
Grow slower	38%	30%	38%	41%
Not Sure	22%	17%	23%	20%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	46%	40%	46%	46%
Grow slower	29%	39%	39%	38%
Not Sure	24%	20%	15%	16%

Gender


Response	Male	Female
Grow faster	42%	46%
Grow slower	41%	32%
Not Sure	17%	23%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	46%	38%	46%
Grow slower	31%	40%	38%
Not Sure	23%	21%	16%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	49%	38%	41%
Grow slower	35%	30%	40%
Not Sure	16%	32%	19%

21.13 Instagram Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	46%	51%	33%	27%
Grow slower	33%	27%	31%	36%
Not Sure	21%	22%	36%	38%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	39%	35%	48%	47%
Grow slower	25%	35%	33%	31%
Not Sure	35%	30%	19%	22%

Gender


Response	Male	Female
Grow faster	39%	41%
Grow slower	35%	27%
Not Sure	26%	32%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	37%	34%	48%
Grow slower	29%	33%	32%
Not Sure	34%	33%	20%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	45%	34%	37%
Grow slower	31%	29%	32%
Not Sure	24%	37%	30%

21.14 Twitter/X Crosstabs

Age


Response	18-29	30-49	50-64	65+
Grow faster	37%	41%	21%	20%
Grow slower	39%	33%	41%	44%
Not Sure	24%	26%	38%	35%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Grow faster	25%	29%	39%	41%
Grow slower	36%	39%	42%	39%
Not Sure	39%	32%	18%	20%

Gender


Response	Male	Female
Grow faster	35%	27%
Grow slower	41%	36%
Not Sure	24%	36%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Grow faster	25%	26%	40%
Grow slower	35%	41%	41%
Not Sure	40%	33%	19%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Grow faster	31%	23%	34%
Grow slower	45%	32%	35%
Not Sure	25%	44%	31%

22 Super Bowl Winner Prediction

*Who will win the Super Bowl? (N = 4,744)*
Response	Percent
I don’t know	32%
San Francisco 49ers	9%
Philadelphia Eagles	8%
Dallas Cowboys	8%
Kansas City Chiefs	6%
Detroit Lions	3%
Miami Dolphins	2%
Buffalo Bills	2%
Chicago Bears	2%
Baltimore Ravens	2%
Denver Broncos	2%
Green Bay Packers	2%
Carolina Panthers	2%
Cincinnati Bengals	1%
Tampa Bay Buccaneers	1%
Pittsburgh Steelers	1%
New York Giants	1%
Seattle Seahawks	1%
Atlanta Falcons	1%
Los Angeles Rams	1%
Houston Texans	1%
New Orleans Saints	1%
Cleveland Browns	1%
New York Jets	1%
New England Patriots	1%
Arizona Cardinals	1%
Las Vegas Raiders	1%
Los Angeles Chargers	1%
Indianapolis Colts	1%
Jacksonville Jaguars	1%
Tennessee Titans	1%
Minnesota Vikings	0%
Washington Commanders	0%

22.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Arizona Cardinals	1%	1%	0%	1%
Atlanta Falcons	3%	1%	1%	0%
Baltimore Ravens	3%	2%	2%	3%
Buffalo Bills	2%	3%	3%	1%
Carolina Panthers	4%	2%	0%	0%
Chicago Bears	3%	4%	1%	1%
Cincinnati Bengals	2%	2%	2%	0%
Cleveland Browns	1%	2%	0%	0%
Dallas Cowboys	8%	8%	9%	7%
Denver Broncos	3%	2%	1%	2%
Detroit Lions	4%	3%	2%	4%
Green Bay Packers	2%	2%	2%	1%
Houston Texans	1%	2%	1%	0%
Indianapolis Colts	0%	1%	0%	1%
Jacksonville Jaguars	0%	1%	1%	0%
Kansas City Chiefs	4%	6%	6%	9%
Las Vegas Raiders	0%	1%	1%	0%
Los Angeles Chargers	0%	1%	0%	0%
Los Angeles Rams	2%	1%	1%	1%
Miami Dolphins	1%	2%	3%	3%
Minnesota Vikings	1%	0%	0%	0%
New England Patriots	1%	1%	1%	0%
New Orleans Saints	2%	1%	0%	0%
New York Giants	2%	2%	0%	0%
New York Jets	0%	2%	0%	0%
Philadelphia Eagles	6%	7%	9%	11%
Pittsburgh Steelers	2%	1%	2%	1%
San Francisco 49ers	5%	6%	15%	12%
Seattle Seahawks	3%	1%	1%	0%
Tampa Bay Buccaneers	1%	3%	1%	1%
Tennessee Titans	1%	1%	0%	0%
Washington Commanders	1%	0%	0%	0%
I don’t know	31%	25%	35%	38%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Arizona Cardinals	1%	1%	1%	0%
Atlanta Falcons	1%	1%	2%	1%
Baltimore Ravens	2%	2%	3%	3%
Buffalo Bills	2%	2%	3%	3%
Carolina Panthers	1%	1%	3%	4%
Chicago Bears	2%	2%	3%	3%
Cincinnati Bengals	1%	1%	2%	3%
Cleveland Browns	1%	1%	1%	1%
Dallas Cowboys	8%	7%	10%	8%
Denver Broncos	2%	2%	2%	3%
Detroit Lions	3%	3%	3%	4%
Green Bay Packers	2%	2%	2%	2%
Houston Texans	1%	1%	2%	2%
Indianapolis Colts	1%	1%	1%	0%
Jacksonville Jaguars	1%	1%	0%	0%
Kansas City Chiefs	5%	8%	6%	3%
Las Vegas Raiders	1%	1%	0%	1%
Los Angeles Chargers	0%	0%	1%	1%
Los Angeles Rams	0%	1%	1%	2%
Miami Dolphins	3%	2%	3%	1%
Minnesota Vikings	1%	0%	0%	1%
New England Patriots	1%	1%	1%	1%
New Orleans Saints	1%	1%	1%	1%
New York Giants	1%	1%	3%	1%
New York Jets	0%	1%	2%	2%
Philadelphia Eagles	6%	10%	8%	6%
Pittsburgh Steelers	2%	2%	1%	1%
San Francisco 49ers	8%	10%	8%	11%
Seattle Seahawks	1%	2%	1%	1%
Tampa Bay Buccaneers	1%	2%	2%	0%
Tennessee Titans	1%	0%	1%	1%
Washington Commanders	0%	0%	0%	0%
I don’t know	40%	30%	23%	29%

Gender


Response	Male	Female
Arizona Cardinals	1%	1%
Atlanta Falcons	1%	1%
Baltimore Ravens	3%	1%
Buffalo Bills	2%	2%
Carolina Panthers	2%	1%
Chicago Bears	2%	3%
Cincinnati Bengals	2%	1%
Cleveland Browns	1%	1%
Dallas Cowboys	8%	7%
Denver Broncos	2%	2%
Detroit Lions	4%	3%
Green Bay Packers	2%	2%
Houston Texans	1%	1%
Indianapolis Colts	1%	0%
Jacksonville Jaguars	0%	1%
Kansas City Chiefs	7%	6%
Las Vegas Raiders	1%	1%
Los Angeles Chargers	1%	0%
Los Angeles Rams	1%	1%
Miami Dolphins	3%	1%
Minnesota Vikings	0%	0%
New England Patriots	1%	1%
New Orleans Saints	1%	1%
New York Giants	1%	1%
New York Jets	1%	1%
Philadelphia Eagles	9%	8%
Pittsburgh Steelers	1%	2%
San Francisco 49ers	14%	5%
Seattle Seahawks	1%	2%
Tampa Bay Buccaneers	2%	1%
Tennessee Titans	0%	1%
Washington Commanders	0%	0%
I don’t know	22%	40%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Arizona Cardinals	1%	1%	1%
Atlanta Falcons	1%	1%	2%
Baltimore Ravens	2%	3%	2%
Buffalo Bills	2%	2%	3%
Carolina Panthers	2%	1%	2%
Chicago Bears	2%	1%	3%
Cincinnati Bengals	2%	1%	2%
Cleveland Browns	1%	1%	1%
Dallas Cowboys	8%	7%	8%
Denver Broncos	2%	2%	3%
Detroit Lions	3%	3%	4%
Green Bay Packers	2%	2%	2%
Houston Texans	1%	1%	2%
Indianapolis Colts	1%	0%	0%
Jacksonville Jaguars	1%	0%	0%
Kansas City Chiefs	4%	8%	7%
Las Vegas Raiders	1%	0%	1%
Los Angeles Chargers	0%	1%	1%
Los Angeles Rams	1%	1%	2%
Miami Dolphins	2%	2%	3%
Minnesota Vikings	1%	1%	0%
New England Patriots	1%	1%	1%
New Orleans Saints	1%	1%	1%
New York Giants	1%	1%	2%
New York Jets	0%	1%	2%
Philadelphia Eagles	8%	10%	8%
Pittsburgh Steelers	3%	1%	1%
San Francisco 49ers	8%	10%	11%
Seattle Seahawks	2%	1%	1%
Tampa Bay Buccaneers	1%	1%	2%
Tennessee Titans	1%	0%	0%
Washington Commanders	0%	0%	0%
I don’t know	37%	34%	24%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Arizona Cardinals	1%	0%	1%
Atlanta Falcons	1%	1%	1%
Baltimore Ravens	3%	1%	2%
Buffalo Bills	2%	2%	3%
Carolina Panthers	2%	1%	2%
Chicago Bears	2%	2%	2%
Cincinnati Bengals	1%	1%	2%
Cleveland Browns	1%	0%	1%
Dallas Cowboys	8%	5%	9%
Denver Broncos	2%	2%	2%
Detroit Lions	3%	2%	3%
Green Bay Packers	2%	1%	2%
Houston Texans	1%	1%	1%
Indianapolis Colts	0%	0%	1%
Jacksonville Jaguars	1%	0%	1%
Kansas City Chiefs	6%	6%	7%
Las Vegas Raiders	1%	1%	1%
Los Angeles Chargers	1%	1%	0%
Los Angeles Rams	2%	0%	1%
Miami Dolphins	2%	2%	3%
Minnesota Vikings	0%	0%	1%
New England Patriots	1%	1%	1%
New Orleans Saints	1%	1%	1%
New York Giants	2%	0%	1%
New York Jets	1%	1%	0%
Philadelphia Eagles	9%	7%	8%
Pittsburgh Steelers	1%	1%	2%
San Francisco 49ers	10%	6%	10%
Seattle Seahawks	1%	2%	1%
Tampa Bay Buccaneers	3%	0%	1%
Tennessee Titans	1%	0%	1%
Washington Commanders	0%	0%	0%
I don’t know	27%	49%	29%

23 Prediction on Home Prices in 2024

*What do you think will happen with home prices in 2024? (N = 4,744)*
Response	Percent
Home prices will increase	54%
Home prices will stay about the same	31%
Home prices will decrease	15%

23.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Home prices will increase	52%	52%	54%	57%
Home prices will stay about the same	33%	35%	30%	26%
Home prices will decrease	15%	13%	15%	18%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Home prices will increase	58%	52%	50%	54%
Home prices will stay about the same	29%	31%	34%	34%
Home prices will decrease	13%	17%	16%	12%

Gender


Response	Male	Female
Home prices will increase	52%	55%
Home prices will stay about the same	32%	31%
Home prices will decrease	16%	14%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Home prices will increase	58%	53%	50%
Home prices will stay about the same	29%	29%	35%
Home prices will decrease	12%	18%	16%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Home prices will increase	50%	59%	56%
Home prices will stay about the same	34%	29%	29%
Home prices will decrease	16%	12%	15%

24 Prediction on Automobile Prices in 2024

*What do you think will happen with automobile prices in 2024? (N = 4,744)*
Response	Percent
Automobile prices will increase	57%
Automobile prices will stay about the same	32%
Automobile prices will decrease	11%

24.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Automobile prices will increase	47%	53%	61%	70%
Automobile prices will stay about the same	39%	36%	30%	23%
Automobile prices will decrease	15%	12%	10%	7%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Automobile prices will increase	61%	57%	53%	54%
Automobile prices will stay about the same	31%	32%	35%	32%
Automobile prices will decrease	9%	11%	12%	14%

Gender


Response	Male	Female
Automobile prices will increase	58%	56%
Automobile prices will stay about the same	30%	34%
Automobile prices will decrease	12%	9%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Automobile prices will increase	61%	57%	54%
Automobile prices will stay about the same	29%	32%	35%
Automobile prices will decrease	10%	12%	11%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Automobile prices will increase	51%	63%	61%
Automobile prices will stay about the same	36%	28%	29%
Automobile prices will decrease	12%	10%	10%

25 Frequency of Recycling Various Items

*How often do you recycle the following? (N = 4,744)*
Item	Never	Sometimes	Often	Always
Glass	27%	24%	21%	28%
Paper	22%	24%	24%	31%
Plastic	17%	23%	25%	34%
Metal	24%	26%	23%	26%

25.1 Glass Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	23%	24%	31%	29%
Sometimes	29%	27%	22%	16%
Often	25%	24%	18%	18%
Always	23%	25%	29%	37%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	39%	24%	16%	18%
Sometimes	24%	23%	24%	27%
Often	16%	22%	28%	25%
Always	22%	31%	32%	30%

Gender


Response	Male	Female
Never	24%	29%
Sometimes	24%	24%
Often	23%	20%
Always	30%	27%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	36%	27%	17%
Sometimes	25%	21%	24%
Often	17%	22%	25%
Always	22%	30%	33%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	23%	33%	28%
Sometimes	23%	22%	25%
Often	22%	20%	21%
Always	31%	24%	26%

25.2 Paper Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	18%	20%	24%	25%
Sometimes	28%	25%	26%	16%
Often	29%	27%	20%	19%
Always	25%	28%	31%	40%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	33%	18%	17%	12%
Sometimes	25%	25%	22%	20%
Often	20%	24%	28%	30%
Always	22%	34%	34%	39%

Gender


Response	Male	Female
Never	20%	23%
Sometimes	20%	27%
Often	26%	22%
Always	33%	28%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	30%	21%	14%
Sometimes	26%	25%	20%
Often	19%	23%	30%
Always	25%	32%	36%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	18%	27%	23%
Sometimes	22%	25%	25%
Often	26%	20%	23%
Always	34%	28%	28%

25.3 Plastic Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	15%	17%	20%	18%
Sometimes	28%	25%	23%	18%
Often	31%	28%	21%	21%
Always	27%	31%	36%	43%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	27%	14%	12%	8%
Sometimes	25%	24%	20%	21%
Often	21%	25%	30%	33%
Always	26%	37%	38%	38%

Gender


Response	Male	Female
Never	15%	19%
Sometimes	21%	26%
Often	28%	23%
Always	36%	32%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	25%	16%	10%
Sometimes	27%	22%	21%
Often	21%	24%	31%
Always	27%	38%	38%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	15%	23%	18%
Sometimes	21%	26%	25%
Often	27%	21%	26%
Always	37%	30%	32%

25.4 Metal Crosstabs

Age


Response	18-29	30-49	50-64	65+
Never	27%	22%	27%	23%
Sometimes	28%	29%	27%	22%
Often	24%	26%	22%	21%
Always	21%	23%	25%	34%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Never	35%	22%	17%	14%
Sometimes	27%	27%	22%	27%
Often	17%	23%	33%	27%
Always	21%	28%	28%	31%

Gender


Response	Male	Female
Never	20%	28%
Sometimes	26%	26%
Often	26%	21%
Always	27%	25%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Never	30%	26%	17%
Sometimes	28%	26%	25%
Often	19%	21%	29%
Always	23%	26%	29%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Never	23%	30%	24%
Sometimes	24%	27%	29%
Often	24%	20%	23%
Always	29%	22%	24%

26 Usage of ChatGPT in 2023

*Did you use ChatGPT in 2023? (N = 4,744)*
Response	Percent
Yes	35%
No	65%

26.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	54%	47%	21%	15%
No	46%	53%	79%	85%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	22%	33%	50%	58%
No	78%	67%	50%	42%

Gender


Response	Male	Female
Yes	40%	31%
No	60%	69%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	23%	30%	52%
No	77%	70%	48%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	44%	21%	31%
No	56%	79%	69%

27 Purpose of ChatGPT Usage in 2023

*What did you use ChatGPT for? (Select all that apply) (N = 4,744)*
Item	Selected
Personal tasks	58%
Work-related tasks	44%
Playing around	44%
Writing	26%
Other	3%

27.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Personal tasks	57%	60%	54%	55%
Playing around	48%	40%	42%	50%
Work-related tasks	45%	54%	39%	9%
Writing	28%	28%	22%	12%
Other	3%	2%	4%	6%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Personal tasks	55%	56%	61%	61%
Playing around	47%	47%	38%	42%
Work-related tasks	28%	39%	52%	62%
Writing	26%	22%	28%	28%
Other	5%	3%	2%	0%

Gender


Response	Male	Female
Personal tasks	55%	62%
Work-related tasks	48%	40%
Playing around	45%	42%
Writing	27%	24%
Other	3%	3%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Personal tasks	47%	57%	64%
Playing around	47%	49%	41%
Work-related tasks	28%	31%	58%
Writing	24%	21%	28%
Other	6%	4%	1%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Personal tasks	60%	44%	58%
Work-related tasks	52%	30%	37%
Playing around	42%	46%	46%
Writing	27%	26%	23%
Other	1%	11%	3%

28 Plan to Use ChatGPT in 2024

*Do you plan to use ChatGPT in 2024? (N = 4,744)*
Response	Percent
Yes	33%
No	41%
Not sure	26%

28.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	45%	46%	22%	15%
No	33%	32%	44%	56%
Not sure	22%	21%	34%	29%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	20%	31%	48%	54%
No	49%	41%	35%	24%
Not sure	30%	27%	18%	23%

Gender


Response	Male	Female
Yes	39%	28%
No	39%	43%
Not sure	22%	30%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	19%	27%	52%
No	50%	42%	30%
Not sure	31%	30%	17%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	43%	20%	28%
No	36%	46%	44%
Not sure	22%	34%	27%

29 Intended Purpose of ChatGPT Usage in 2024

*What do you plan to use ChatGPT for in 2024? (N = 4,744)*
Item	Selected
Personal tasks	69%
Work-related tasks	57%
Playing around	42%
Writing	33%
Other	2%

29.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Personal tasks	65%	68%	75%	72%
Work-related tasks	59%	66%	47%	22%
Playing around	47%	39%	42%	45%
Writing	39%	34%	33%	18%
Other	3%	2%	3%	1%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Personal tasks	67%	66%	74%	70%
Playing around	46%	43%	36%	45%
Work-related tasks	45%	50%	60%	78%
Writing	35%	31%	33%	37%
Other	2%	3%	2%	2%

Gender


Response	Male	Female
Personal tasks	67%	71%
Work-related tasks	60%	52%
Playing around	42%	41%
Writing	33%	34%
Other	2%	2%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Personal tasks	62%	69%	71%
Playing around	46%	47%	39%
Work-related tasks	43%	43%	67%
Writing	33%	33%	33%
Other	4%	2%	2%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Personal tasks	67%	62%	73%
Work-related tasks	62%	40%	52%
Playing around	42%	41%	43%
Writing	34%	35%	31%
Other	2%	6%	2%

30 New Year’s Resolution Plan for 2024

*Do you plan to set a a New Year’s Resolution for 2024? (N = 4,744)*
Response	Percent
Yes	31%
No	52%
I don’t know	17%

30.1 Crosstabs

Age


Response	18-29	30-49	50-64	65+
Yes	39%	41%	23%	18%
No	43%	44%	57%	68%
I don’t know	18%	15%	20%	14%

Income


Response	< $50,000	$50,000-$99,999	$100,000 - $149,999	> $150,000
Yes	27%	32%	37%	33%
No	53%	53%	50%	52%
I don’t know	20%	15%	13%	15%

Gender


Response	Male	Female
Yes	31%	32%
No	56%	49%
I don’t know	14%	19%

Education


Response	HS or less	Some college/2-yr degree	4-yr/post-graduate degree
Yes	28%	26%	39%
No	52%	58%	48%
I don’t know	20%	16%	13%

Party ID


Response	Dem/lean Dem	Ind	Rep/lean Rep
Yes	38%	22%	28%
No	48%	53%	56%
I don’t know	14%	25%	16%

31 2024 New Year’s Resolutions: Word Cloud

The larger a word is, the more frequently it appeared in Respondent’s Resolutions

32 Survey Details

Verasight collected data for this survey from December 04 - December 14, 2023. The sample consists of 4,744 United States adults. The sampling criteria for this survey were:
1. U.S. adult (age 18+)

The selection criteria for the final sample were:
1. Passed all data quality assurance checks, outlined below

The data are weighted to match the Current Population Survey on age, race/ethnicity, sex, income, education, region, and metropolitan status, as well as to population benchmarks of partisanship and 2020 presidential vote. The margin of sampling error, which accounts for the design effect and is calculated using the classical random sampling formula, is +/- 1.9%.

All respondents were recruited from the Verasight Community, which is composed of individuals recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting. All Verasight community members are verified via multi-step authentication, including providing an SMS response from a mobile phone registered with a major U.S. carrier (e.g., no VOIP or internet phones) as well as within-survey technology, including verifying the absence of non-human responses with technologies such as Google reCAPTCHA v3. Those who exhibit low-quality response behaviors over time, such as straight-lining or speeding, are also removed and prohibited from further participation in the community. Verasight Community members receive points for taking surveys that can be redeemed for Venmo or PayPal payments, gift cards, or charitable donations. Respondents are never routed from one survey to another and receive compensation for every invited survey, so there is never an incentive to respond strategically to survey qualification screener questions. To further ensure data quality, the Verasight data team implements a number of post-data collection quality assurance procedures, including confirming that all responses correspond with U.S. IP addresses, confirming no duplicate respondents, verifying the absence of non-human responses, and removing any respondents who failed in-survey attention, speeding, and/or straight-lining checks.

Unmeasured error in this or any other survey may exist. Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

2024 National Consumer Variety Report

1 Key Takeaways

2 Frequency of Reading Online Reviews

2.1 Crosstabs

Age

Income

Gender

Education

Party ID

3 Frequency of Writing Product Reviews

3.1 Crosstabs

Age

Income

Gender

Education

Party ID

4 AR (Augmented Reality) Usage in Shopping

4.1 Crosstabs

Age

Income

Gender

Education

Party ID

5 Ownership of Virtual Reality Devices

5.1 Crosstabs

Age

Income

Gender

Education

Party ID

6 Willingness to Purchase Virtual Reality Devices

6.1 Crosstabs

Age

Income

Gender

Education

Party ID

7 Avoidance of Specific Items/Ingredients in Consumer Products

7.1 Single-Use-Plastics Crosstabs

Age

Income

Gender

Education

Party ID

7.2 BPA Crosstabs

Age

Income

Gender

Education

Party ID

7.3 Palm Oil Crosstabs

Age

Income

Gender

Education

Party ID

7.4 Pesticides Crosstabs

Age

Income

Gender

Education

Party ID

7.5 Preservatives Crosstabs

Age

Income

Gender

Education

Party ID

7.6 Sulfates Crosstabs

Age

Income

Gender

Education

Party ID

7.7 Food Dyes Crosstabs

Age

Income

Gender

Education

Party ID